Carrie Bachman Public Relations is a full-service, boutique public relations firm specializing in the cookbook and gourmet product industry.
We take pride in creating innovative nationwide publicity campaigns that result in maximum exposure for our clients.
Over the last 30 years, Carrie has led New York Times bestselling campaigns for a diverse list of authors, including journalists, celebrities, award-winning chefs, and cookbook and lifestyle authors.
We are proud to have represented authors such as Jacques Pepin, Julia Child, Marcella Hazan, Emeril Lagasse, Alice Waters, Patricia Wells, Ferran Adria, Dorie Greenspan, Rose Levy Beranbaum, Ina Garten, Tom Douglas, Barbara Lynch, Magnus Nilsson, Madeleine Kamman, Trisha Yearwood, Cassy Joy Garcia, Danny Meyer, Mark Bittman, Dr. Michael Roizen, Nathan Myhrvold and Paul Prudhomme and many others.
Let us put our expertise to work for you today!
Carrie Bachman has more than 30 years culinary & lifestyle public relations experience. She is currently president of Carrie Bachman Public Relations, a boutique firm specializing in cookbook and gourmet product publicity. From 1996-2006, Carrie was Director of Publicity for Cookbooks and Lifestyle at HarperCollins/William Morrow where sh
Carrie Bachman has more than 30 years culinary & lifestyle public relations experience. She is currently president of Carrie Bachman Public Relations, a boutique firm specializing in cookbook and gourmet product publicity. From 1996-2006, Carrie was Director of Publicity for Cookbooks and Lifestyle at HarperCollins/William Morrow where she publicized hundreds of cookbooks written by top selling authors. From 1992 – 1996, Carrie was a publicist at Hunter Public Relations, where she represented premier brands including Kraft Foods, Mcllhenny Company (Tabasco) and Häagen-Dazs.
Carrie’s vast accomplishments include creating special events and book signings, spearheading national and satellite media tours, obtaining nationwide print and radio coverage for her many clients on premier media outlets including Oprah, The Today Show, Good Morning America, CBS Sunday Morning, Food Network, People, Food & Wine, Bon Appe
Carrie’s vast accomplishments include creating special events and book signings, spearheading national and satellite media tours, obtaining nationwide print and radio coverage for her many clients on premier media outlets including Oprah, The Today Show, Good Morning America, CBS Sunday Morning, Food Network, People, Food & Wine, Bon Appetit, Martha Stewart Living, USA Today, Parade, Instyle, New York Times, Associated Press and Wall Street Journal. Carrie has also led bestselling campaigns for a diverse list of books and authors, including Emeril’s TV Dinners, Ina Garten’s Back to Basics, Georgia Cooking by Trish Yearwood, Ellie Krieger’s The Food You Crave, Giada’s Kitchen, Rachael Ray’s Just in Time, Rachael Ray’s Big Orange Cookbook, A Taste of Cowboy, Dr. Michael Roizen's What To Eat When, Mark Bittman's Vegan Before Six, Modernist Cuisine books and The Joy of Cooking.
Recent 2021/2022 New York Times Bestsellers include: Baking with Dorie, Cook Once Dinner Fix and Nom Nom Paleo Let's Go!. Carrie is an active member of the New York Women’s Culinary Alliance, Les Dames d’Escoffier, International Association of Culinary Professionals. She studied culinary arts at the Institute of Culinary Education and The New School and earned her B.A. in communications with a concentration in public relations and marketing at the University of Delaware.
We keep our number of clients limited to ensure a customized approach to each publicity campaign and very close attention to every detail.
“Carrie Bachman has done a superlative job and has definitely set up the best organized, varied, significant, and notable tour I have ever experienced”
“I’ve worked with Carrie for over a decade and I hope that we’ll be working together for another ten years. No one does this job better than Carrie: She knows the field inside out; she’s respected across the country; she’s easy to work with; and she’s dependable. There have been so many times when I’ve shown up at an event and the organizer has said to me, “Everything’s set – it’s why I love Carrie.” Also, I don’t think she sleeps – whenever I need her, she’s there. ”
Author of Baking with Dorie
“Italians have a saying that goes, “There is lots of smoke there, but not much roast, ‘ c’e tanto fumo, ma poco arrosto’.” It is an observation that applies to most of the cookbook publicists we have known. And in more than 30 years of writing cookbooks we have known them all. Carrie Bachman is different. She is all roast and no smoke. No one is more diligent or as canny in making placements for a cookbook. It isn’t just her intelligence or her experience or her conscientiousness that make her so successful. She has the priceless advantage of being liked and respected by everyone she deals with. We have retired from cookbook writing, and it is unlikely that we can be induced to go back to work in the kitchen, but if we were to do another cookbook it would be only if Carrie were publicizing it. ”
Marcella and Victor Hazan
Authors of Marcella Says...
“Carrie Bachman was enormously helpful in hleping publicize Chez Panisse Fruit. She is thorough and assertive and understands the cookbook market very well.”
Author of Chez Panisse Fruit
“Carrie Bachman embodies all the qualities of the ideal publicist: honesty, efficiency, a sense of humor, and above all, an ability to deliver excellent media coverage for the books she handles. I’ve worked with Carrie on 4 of my own books at HarperCollins and also on Baking with Julia, when she was with another imprint. Each time resulted in great TV, radio, and press coverage. If I have an opportunity to hire a freelance publicist in the future, it will definitely be Carrie – she is a pleasure to work with.”
Author of Perfect Light Desserts
“Carrie Bachman is the most brilliant publicist in the USA. Her ‘can do’ attitude is like a breath of fresh air and her calmness, organizational skills and keen intelligence are her greatest assets. Carrie was extremely comforting to me when I was on my book tour around America in 2007 -being a long way from my Sydney home was quite daunting at times, but Carrie just seemed ‘to make it all better’ – she constantly ‘looked out for me’, like a mother with her child and she gave me strength, knowledge and courage when I was doing the most challenging presentations. It is an honour and indeed a privilege when you are presented with Carrie Bachman as your publicist.”
Author of Simple Chinese Cooking, TV host of Simply Magic and owner of billy kwong's restaurant in Sydney
“Carrie Bachman is a treasure! I loved working with her. Her intelligence is impressive, and her energy is amazing. Her great enthusiasm made promoting my books such a pleasure. And Carrie is a really kind, caring person. Most importantly, she gets results! She is respected by the media. When she promotes a book or a person, they take notice!”
Author of Feast from the Mideast
We believe that a business with a great public relations team can make a great impact on the world. Take the first step: contact us, and together, we will help you get your message to the world.